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Talking about the Internet thinking of the construction industry

Talking about the Internet thinking of the construction industry

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2019-12-24
  • Views:6

(Summary description)Internet thinking is a way of thinking about re-examining the market, users, products, enterprise value chain, and even the entire business ecosystem against the background of (mobile) Internet +, big

Talking about the Internet thinking of the construction industry

(Summary description)Internet thinking is a way of thinking about re-examining the market, users, products, enterprise value chain, and even the entire business ecosystem against the background of (mobile) Internet +, big

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2019-12-24
  • Views:6
Information

Internet thinking is a way of thinking about re-examining the market, users, products, enterprise value chain, and even the entire business ecosystem against the background of ( mobile ) Internet +, big data, and cloud computing technologies.

The first person to put forward Internet thinking was Li Yanhong, founder of Baidu. He said: "We entrepreneurs must have Internet thinking in the future. Maybe what you do is not the Internet, but your way of thinking should gradually think from the perspective of the Internet." China Internet veteran and broadband capital Tian Shuning also said: " Future companies need to be Internet-oriented, and every company must have an Internet mindset. In the future, the Internet will not be used to think about problems, and there will be no way to compete in society. "

A few years have passed, and this concept has gradually been accepted by more and more entrepreneurs. But for the construction industry, closeness to the Internet is always a few steps slower than other industries. However, the characteristics of Internet thinking: big data, zero distance, transparency, easy operation, and benefit industries can actually meet the needs of the modern construction industry.

Big Data

The so-called big data refers to the collection of data that cannot be captured, managed, and processed with conventional software tools within a certain time range. It is a massive, high-capacity, high-powered decision-making, insight, and process optimization capability that requires new processing models. Growth rates and diverse information assets. The long attribution before "information assets" comes down to the 5V characteristics of big data: Volume (mass), Velocity (high speed), Variety (various), Value (low value density), Veracity (authenticity). The big data thinking often said in the information society is to deal with these huge data information professionally, focusing on efficiency rather than accuracy, and focusing on correlation rather than causality. Big data is not "big" but "useful" ".

As the saying goes: three-point technology, seven-point data, those who get the data win the world. Victor Meyer Schoenberg gave all kinds of examples in the book "The Era of Big Data", all to illustrate a truth: when the era of big data has arrived, it is necessary to use big data thinking to explore the potential of big data. value. As a traditional industry, the construction industry has also kept pace in the past two years. For construction enterprises, in the modern information society, "big data" has become an indispensable "core competitiveness" for enterprises. The process of promoting informatization in the industry is the process of digitizing information. All business, technical and management information of the enterprise will be fully digitized. At present, as one of the largest data industries, construction is also a less data-intensive industry. The value and importance of data will gradually manifest. This is undoubted. Without a large database, an enterprise will place itself in a very passive competitive position, not to mention competitiveness and sustainable development. However, a single enterprise makes a large database, and the capital and technology invested are very large, which is difficult to achieve overnight. Social platforms, just like building information infrastructures, are used to gather these data, similar to the project's procurement requirements, building material price data, construction company qualification data, supplier evaluation data, product quality evaluation data, etc. Such a large database platform will be conducive to the healthy development of the entire construction industry.

Zero distance

Construction enterprises also need to coordinate with the changes in the social and economic environment and market development in order to achieve sustainable, stable, and high-speed development. The Internet is sunlight, water, and air. The construction industry is a forest, and each construction company is a big tree. Changes in the external environment bring opportunities to adapters who embrace change, and bring disaster to those who adhere to the rules. The construction industry has projects. With the characteristics of complexity, long industrial chain and long project cycle, under the trend of increasing Internet in the whole society, credit, efficiency and data drive will make the competition in the construction industry more fierce and standardized. The extensive growth model that originally relied on joint venture expansion will No longer exist, and competition based on brand and management data patterns will become the norm in the future.

Occupying the market is the prerequisite for the survival and development of an enterprise. Market competition is very fierce and the market changes are complicated. Which company can grasp the market supply and demand and its changing trend information the fastest, most comprehensively and most reliably, and which company can make the correct decision. Occupy the market, take the initiative, and win success. Whether or not information resources can be developed and utilized quickly, in large quantities, and efficiently is one of the important signs of an enterprise's development level. In this context, market information is increasingly becoming a key factor in productivity, competitiveness, and the rise and fall of enterprises. And the time and space and intermediary of the Internet have broken through the limitations given to us by time and space, and directly connected online and offline. Regardless of the entire industry ecology or internal management of the enterprise, the Internet has brought flatness and zero distance. Many excellent construction companies use social procurement management platforms as the entry point for enterprise management Internetization, and have become a specific application of zero distance. .

If an enterprise is to carry out procurement management activities efficiently, it must be able to pay attention to the news of procurement management activities at the forefront of the battle of construction enterprises in real time. At present, the excellent construction procurement management platform in the society can personally set up the Group's procurement management center and establish a customizable procurement management system according to the internal structure of the enterprise. "Let people who hear gunfire direct the battle" is the real Zero distance.

Become transparent

Information empowers business managers with competence, wisdom, and knowledge. All negotiations and investment decisions of entrepreneurs are based on understanding information. Fundamental, basic, and resourceful information is an indispensable and important resource for entrepreneurs, and it is the basis and support for all decisions. "Sun Tzu's Art of War" reads: "Strategic strategy, win thousands of miles." Relying on strategy is the acquisition of a large amount of information. The old saying goes, "Know yourselves and know yourselves, and you won't endure a hundred battles." To achieve your knowledge, you also need to have a wealth of information. For entrepreneurs, information is no less important than resources such as people and property. Timely, fast and accurate capture of all kinds of useful, reasonable, real and transparent information is the inevitable choice for entrepreneurs to succeed in the changing market competition.

企業家 For entrepreneurs, information is mainly divided into internal information and external information. The external information includes the information of the enterprise and raw material production area, the enterprise and the product sales place, the enterprise's position in the international market, and the information material and technology of the enterprise in the industry. The internal information includes management information of the company's internal operations, finance, technology, equipment, personnel, machinery, legal affairs, quality and safety, as well as the company's time information. Entrepreneurs will use the information they have collected to extract rough information, remove false information and store truth, comprehensively analyze the logical relationship between each other, conduct scientific screening and optimization, establish a timely, accurate, and authentic information database, form a complete and scientific decision-making system, and finally establish a complete, intelligent The information chain is an inevitable choice for scientific decision-making. However, the problem of informatization construction is not just a mere informatization problem. It covers various aspects of management content and technical means such as industry characteristics, organizational structure reorganization, process combing, credit mechanism establishment, and use of information tools. This is a complex and complicated one. , And requires huge investment in the project, and in the process of collecting information, requires a continuous, large amount of human and material investment, a single enterprise to do such a database will often be more effective. With the help of a specialized industry platform, entrepreneurs can quickly and easily obtain the information needed for corporate decision-making with a small amount of investment, so that massive amounts of information can be regularly presented. This is the "transparency of information" Into ".

Easy operation

Enterprise informatization refers to the use of modern information technology and the in-depth development and extensive use of information resources to continuously improve the efficiency and level of production, management, collaborative management, decision-making, improve enterprise work efficiency and management efficiency, and enhance enterprise competitiveness. process. However, with the explosion of information comes the silt of information. The mass of information is mixed, and a large amount of truly valuable information is overwhelmed by invalid information. The information that companies have to deal with every day is very complex, which hinders decision-making efficiency. When the information to be processed every day exceeds its own analytical capabilities, it can even lead to wrong decisions. When the cost of identifying information exceeds the value of the information itself, enterprise informatization becomes upside down. Therefore, the first thing to be clear about enterprise informatization is that information technology is a tool for enterprises. How does the value of the tool manifest? Tools generate value only when they are used. How much value a tool can bring to us depends on whether we choose the right tool. To get the most out of a tool's value is whether we use it effectively. Therefore, informatization needs a usable, easy-to-use, and practical tool—an enterprise information system that is easy to operate.

The problem of informatization construction is not just a mere informatization problem, it covers various aspects of management content and technical means such as industry characteristics, organizational structure reorganization, process sorting, credit mechanism establishment, and use of information tools. Although the construction of enterprise informatization focuses on the process by which enterprises use information technology to improve their business management methods, the results are even more important. The industry characteristics of construction enterprises determine that this system not only requires the use of group headquarters staff, but also ordinary employees in the project departments at all levels should also be able to operate, connecting the group headquarters and local project departments in order to be truly informatized.

Hui industry

究竟 Where is the value of construction enterprise management Internet? In the development of the management model in China's construction industry since its reform and opening up, we believe that there are three stages. Since China's reform and opening up, especially the cancellation of the welfare and housing policy on July 1, 1998, and the implementation of the monetization of housing distribution, the real estate has officially entered the Chinese market, and China's construction industry is booming. The expansion has formed an army of migrant workers with the characteristics of the construction industry. At that time, attention was paid to work efficiency. The so-called construction enterprise management can only be at the departmental level. After that, many basic construction industry rules and management models have deviated from the track during the rapid growth, and the rapid development of the economy has also lost the opportunity to transform the extensive management mode of the construction industry to refined management. However, since the US subprime mortgage crisis began in 2008, the global economic cooling has caused China's economy to enter a period of adjustment. Basically, all industries have overcapacity. At the same time, backward production capacity has been removed for environmental protection, resulting in a hidden mode of extensive construction industry. The problem is gradually exposed. We have built countless construction projects without fundamentally increasing labor productivity. The number of employees is huge but inefficient. For this reason, construction companies have really begun to improve management from departmental level to enterprise level.

The promulgation of a series of national policies is undoubtedly sending us a message. Support the optimization and upgrading of traditional industries, and make the supply chain management centered on construction engineering enterprises clear. Construction engineering enterprises must improve their market competitiveness, not only to adjust all internal links to promote their harmonious development, but also to allow upstream and downstream enterprises ( (Including suppliers) to establish solidarity and cooperation, and form a supply chain management model for modern enterprises. And e-commerce is most suitable for establishing this kind of supply chain management mode, integrating the management thought of supply chain and network, so that construction engineering enterprises and upstream and downstream enterprises form an e-commerce network system. The establishment of this system has raised the allocation, efficiency and management of social resources to the same important level. Our construction companies also realize the refinement of enterprise management through the application of information interconnection technology in enterprise management, thereby promoting the healthy and sustainable development of enterprises and affecting the entire industry.

Thinking landing

Nantong Fourth Construction has responded to the tide of informatization, made a lot of investment, made a lot of practices in the procurement management informatization, and jointly established Jiangsu Zucai E-commerce Co., Ltd. with four other outstanding construction enterprises in conjunction with China Construction Bank. Through repeated research and exploration, we successfully launched the first domestic credit-based excellent construction enterprise procurement management platform-Building Materials Network. At present, 59 super-qualified enterprises have joined. The procurement management platform takes construction companies as the core, and many companies cooperate in groups. Through the advantages of the platform scale, the upstream and downstream of the industrial chain are opened to create a new construction supply chain model from the factory to the construction site, which greatly reduces procurement costs and management costs. At present, Zhuma.com and China Construction Bank jointly create Zhumatong, a product of Zhumabao Finance, to provide financing services for enterprises that conduct actual transactions on the platform. Building materials network through big data analysis, will evaluate the credit score of all companies on the platform, as long as the company's credit is good, you can enter for free.

Nantong Fourth Construction has been tracking, analyzing and thinking in the process of informationization construction, and always believes that the existing informationization construction of a single enterprise is an island and cannot meet the needs of social informationization. The establishment of industry informatization needs to eliminate information islands, not only internal islands, but also external islands, and eventually form a closed loop. The informationization of the construction industry is the information interconnection and resource sharing among enterprises within the industry, rather than the informationization of a single enterprise for informationization. Nantong Fourth Construction is willing to be a pathfinder and former march of the Internet + in the construction industry. With its own industry background, professional technical means, and senior operational talents, it will build a network of building materials with like-minded like-minded construction industry peers. All kinds of useful information are presented at zero distance and transparently, and are conveniently used by enterprises and entrepreneurs to establish a high-speed information channel to realize resource sharing and form an ecological closed loop in the construction industry. Finally, it will promote the close cooperation of construction enterprises to achieve a win-win situation, so that The construction procurement management platform benefits the entire construction industry.

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